Nike was founded by Phil Knight and Bill Bowerman in 1964. Nike is actually the Greek God of Victory. Nike initially started out selling athletic shoes. Their unique designs and extraordinary performance propelled the brand to eventually open up appeal and sports equipment divisions. The company boasts more than 73,000 employees as of 2018. Their success is attributed to their core values and motivational motto pairing great with impressive marketing methods. From 1976-1980, Nike obtained more than 50% total market share in the shoe market, and their powerful brand was born. The trademark Swoosh paired with their motto “Just Do It,” enables Nike to be one of the most recognizable brands in the world.
Nike’s mission is to push an active mindset and positive motivation to all across the planet. Through their inspirational branding and advertisements, they are able to successfully innovate unique styles, trends and fashions that are loved by many. Nike extends their gratitude back to their consumers by giving back them in philanthropic ways. Scholarships, grants, and donations fuel under privileged kids with equipment and fashion, while also enabling the young and talented to continue their athletic development. 5,700 employees are coaches in their personal communities, coaching kids to help them “find their way to a brighter future.” Nike is also involved in equity in all. Nike is an advocate for forwarding all races and genders and empowering us all to be the best star we can be. Nike’s Vision Statement says they want to be “the most authentic, connected, and distinctive brand.” Nike has successfully produced quality products for half a century and continues to be a powerful player by utilizing its powerful brand. Nike strives to be successful and accomplish their vision through discovering the right balance of their focus regarding their customers, profits, and the planet.
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I did not know how much Nike gave back to the community! More companies should do as much as Nike is doing, it would help make the world a better place.
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Nike is very generous with their community efforts. Effectively they have donated millions of dollars to local communities. It’s nice to see them give back to their customers.
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I love to hear how Nike is working to bring physical activity and health to all corners of the globe. With such a world renowned brand, it is imperative that they do their part as corporate citizens.
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Nike’s brand is incredibly strong, and I think that one of the drivers of this is how they push a social agenda of wanting the world to be physically active and to be the best athletes they can be. It’s an inspiring movement!
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It is nice to hear how much Nike gives back to the community. However, their rise to the top and dominance of the shoe market could be concerning for competition within the industry.
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The shoe market is a very competitive market. Nike just happens to be at the top, primarily because of how strong their brand is.
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This is very impressive. It’s nice to hear that Nike is productively involved and helping their community. I feel like this stuff is not talked about much and the Nike brand is clouded with negative things like how much they pay workers to make the shoes.
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You’re absolutely correct! Main stream news and media really only talks about the negative things like scandals, as opposed to the good and the philanthropy of corporations!
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